Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all of Thule’s product categories in one space. The new Thule brand store will open in Summer 2021.
While Thule has several dedicated brand stores throughout Europe, Asia, and Latin America, this new store will be the first in North America. Much like the other brand stores, this retail experience will feature Thule’s well-known vehicle accessory products for bike, water, and snowsports, as well as award-winning products from their newer categories, including child carriers and strollers, premium luggage, innovative daypacks, hiking & backpacking packs, and durable rooftop tents.
Located in downtown Denver’s newest retail space, Basecamp at Market Station, the new Thule brand store will be conveniently situated among other top outdoor and active brands. The 1,600 sq. ft. space will offer visitors the ability to explore the entire breadth of Thule’s active lifestyle portfolio and build awareness of newer categories. “Now more than ever, consumers are focused on maintaining a healthy lifestyle and embracing the outdoors,” says Fred Clark, President, Region Americas, Thule Group. “We’re proud to be opening this new Thule store in Denver. This city has a large community of passionate outdoor enthusiasts and recreationists that perfectly aligns with the Thule brand.”
Thule will be working with longtime retail partner Rack Attack, North America’s premier rack specialty retailer, to facilitate staffing, point of sale logistics, and day to day management of the store. The dedicated staff will be trained in all categories and will be able to answer questions ranging from vehicle fits for their roof rack to finding the best accessory for their jogging stroller or which rooftop tent and hiking pack will be best for their next vacation.