ChronoTrack, the leading provider of race management solutions for endurance sports, unveiled a new brand and technology transition for the company at the 9th Annual ChronoTrack Timer Conference held January 22 – 25, 2017. In the coming months, ChronoTrack’s best-in-class software will transition to the Athlinks platform, combining the leading timing and scoring platform with the most comprehensive results archive in the world.
The two software platforms, along with ChronoTrack timing, will all be consolidated under the “Athlinks Services” name. ChronoTrack Live products and services, including registration, live results, athlete updates and more, will all live on top of the new, more flexible, Athlinks Data Platform. This will allow all existing data currently living in the ChronoTrack Live platform to sync seamlessly with Athlinks’ existing extensive athlete database, custom event landing pages, mobile apps and results products, creating a better race experience for athletes and driving more business to race organizers.
“This transition will allow us to fully deliver on our brand promise of simplifying and enhancing the relationship between athletes and events,” explained Troy Busot, Vice President of Product for Athlinks and ChronoTrack, “We’re looking forward to serving both our B2B customers and athletes from one unified brand, Athlinks.”
ChronoTrack will remain the trusted brand for timers and timing equipment, but it will soon live under the Athlinks Services umbrella. Athlinks Services will encompass the full suite of software and hardware products offered to our business-to-business race organizer and timing customers that help manage a successful event. International expansion is well underway to allow ChronoTrack timers around the globe to take advantage of all of the functionality offered by Athlinks Services.
Race organizers are invited to stop by the ChronoTrack booth at the Running USA Industry Conference from February 26 – 28, 2017 in Lake Buena Vista, Florida to learn more about the transition.
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About ChronoTrack
ChronoTrack is a trusted provider of race solutions for timer and race organizers. ChronoTrack supports 25 of the 30 largest races in the USA. Its comprehensive solution offers events a modular approach to accessing registration, on-site registration, race check in, scoring, live results, mobile results, photography and video finishes. This, coupled with its timing equipment and services from ChronoTrack’s network of certified timing partners provides the most complete race management solution for races in the endurance market. To learn more, visit www.chronotrack.com.
About Athlinks
Athlinks is the most comprehensive database of endurance race results and athlete histories in the world. The site boasts more than 220 million records from over 500,000 races. Via a free account, athletes can find upcoming events, claim and track their complete race histories, connect with other athletes, compare common times and access millions of “live” results and photos each weekend as they happen. Over 3.5 million new entries are added to the site each month from running, biking, triathlon, and other endurance events around the globe.