BOULDER, CO (October 18, 2007) – Dick’s Sporting Goods (NYSE: DKS), the largest full-line sporting goods retailer in the United States, and the BolderBOULDER, the second largest road-race in the nation, announced today a 5-year agreement making Dick’s Sporting Goods the race’s title sponsor.
“We at Dick’s Sporting Goods are both proud and excited to become the title sponsor of the BolderBOULDER, which we consider to be one of the premier athletic events in the country,” said Jeffrey R. Hennion, Senior Vice President and Chief Marketing Officer of Dick’s Sporting Goods. “This sponsorship ensures that our brand message will be represented to over 50,000 race participants annually as we continue to add stores throughout the state of Colorado.”
The BolderBOULDER is the nation’s largest timed race, held annually on Memorial Day. The race attracts over 50,000 runners, walkers, and wheelchair racers, and draws the top professional runners from around the world to compete for one of the largest non-marathon prize purses in road racing.
“We are thrilled that Dick’s Sporting Goods has signed on to become the title sponsor of the BolderBOULDER,” said BolderBOULDER Race Director Cliff Bosley. “Dick’s Sporting Goods has been a great partner for the past two years, showing a similar dedication for the sport of running, our community and the active Colorado lifestyle.”
The opening of registration for the Dick’s Sporting Goods BolderBOULDER will begin with a kick-off event at the Broomfield Dick’s Sporting Goods store in March 2008. All Dick’s Sporting Goods Colorado locations will serve as pickup locations for BolderBOULDER race packets beginning in March 2008. In addition, the BolderBOULDER will continue to host the Dick’s Sporting Goods Flat Out 5K in May.
About Dick’s Sporting Goods:
Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of August 4, 2007, the Company operated 315 stores in 34 states, including nine stores in Colorado. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 77 stores in 29 states, ecommerce websites and catalog operations.
About BolderBOULDER:
The Dick’s Sporting Goods BolderBOULDER 10K, a Running USA Founding Member, is the 2nd largest running race in the USA and the 5th largest in the world. The race attracts over 50,000 runners, walkers, and wheelchair racers, and draws professional racing teams from all over the world to compete for one of the largest non-marathon prize purse in road racing. The race starts at the north end of 30th Street in Boulder near the First National Bank of Colorado, winds through neighborhoods with live music and entertainment at every corner, and finishes in the University of Colorado’s Folsom Field. More than 150,000 spectators watch the festivities from inside the stadium and along the course. CBS4-Denver broadcasts live for four hours on race day. Every year, the race makes donations to local charities that provide volunteers to help stage the race. Over the years, beneficiaries have included the Boulder Community Food Share, Boulder Humane Society, Attention Homes, Younglife, local schools, and church youth groups. The 30th BolderBOULDER will be held on Memorial Day, May 26, 2008.