"How," Christina asked, "did something as simple as water
become so complicated?"
A country woman, Christina had enthusiastically
accompanied me on a "superstore" shopping trip. But, when we
turned down an aisle to find row after row of bottled water,
Christina froze, shaking her head in wonder. Aside from a
recognizable bottle of Evian, she was in unfamiliar territory.
"How," she asked, "am I supposed to pick one?"
Whether you're a country dweller like Christina or as
cosmopolitan as they come, chances are you've asked similar
questions. After all, our running performance is greatly
affected by our level of hydration, and few items are more
convenient than packaged bottles of water.
If the world of bottled waters is a little murky for
you, then read on. We'll share the secret sources of these
beverages, uncover government regulations, and answer that
timeless question: is bottled water really better than tap?
GETTING TO THE SOURCE
Many consider bottled water to be the hallmark of
sophistication. After all, grasping a green bottle of Perrier
is much more impressive than a Dixie cup filled with stuff from
the tap.
For those not swayed by image, there's always the issue
of health: With reports of contaminated public water and the
fitness fascination that has taken hold in American culture
over the last decade, it is not surprising that bottled water
has blossomed into a $35 billion annual business with some 900
different brands and varieties available.
But where do these waters come from? Unfortunately, the
Fountain of Youth remains undiscovered. And no, the label's
little Alpine picture does not mean it comes from a mountain
spring.
The answer lies in the bottle's words, not image. If it
says "artesian," or "glacial," you can be sure of the source.
But even that doesn't mean workers traveled to Antarctica and
melted huge chunks of ice directly into your bottle.
In fact, some sources estimate that up to 40% of
bottled water is taken from municipal sources, then purified by
processes including deionization, active carbon filtration, and
reverse osmosis. These waters are usually referred to
as "drinking water."
As for "artesian" water: this exotic word simply
describes underground reservoirs located above the water table.
WET REGULATIONS
So where does the government fit into this industry? The Food
& Drug Administration (FDA) requires bottled waters to meet the
same purification standards as tap water. (In some areas of the
country, we can't help but wonder if gutter water would pass
the test...)
However, federal laws do not apply unless a
manufacturer sells the water outside the state in which it was
produced. That means that a Colorado bottler is not required to
meet federal regulations unless the water is shipped to, for
example, Utah.
But don't spit out that mouthful just yet. Many states -
including Colorado - carefully monitor the production of
bottled water. In fact, the Colorado State Department of Health
regularly inspects bottling facilities and analyzes their water
quality.
STOP OR SAIL?
So, should you blissfully sail along on the (bottled) waters,
or should you jump ship? That depends on you. Yes, it is true
that the bottled water on your grocery store shelf may not be
any purer than the stuff streaming from your shower faucet. And
the comparative cost is almost ridiculous: Consumers pay 240-
10,000 times more per gallon for bottled water, and an
estimated 90% of that goes to cover the cost of the bottle,
label, and marketing. But there are benefits as well.
First, there's the taste factor. For many, the flavor
of tap water is nothing short of repulsive. Bottled waters
often boast a much cleaner, crisper flavor. And, if that's what
you need to stay hydrated, then bottle up!
Second, there's the convenience factor. The human body
is 70% water overall. The brain is composed of 85% water, the
blood 90%, and the liver 96%. Even a minor case of dehydration
can greatly affect the body's function.
Most Americans suffer from mild dehydration. And, even
when we do consume a beverage, it often contains caffeine
and/or alcohol, which are both diuretics. When intense exercise
is thrown into the mix - such as running a few miles a day -
the risk of dehydration becomes even greater.
This is where bottled water comes to the rescue. We are
immersed in the age of speed: from fast food to fast Internet
access, we want it now. There is precious little time to take a
breath, let alone fill a glass with ice water, slowly sip it,
and carefully wash the glass afterwards.
And, with bottled water, we don't have to. Rather than
sinking in frustration over the effort it takes to get in our
eight daily glasses, we can reach into the refrigerator for a
64-ounce bottle, sip it throughout the day, and, at day's end,
rest assured that we've done at least one good thing for our
body.
In short, don't sweat it when it comes to bottled
water. As I advised a puzzled Christina, select a brand whose
taste you like and guzzle it down. If you choose to save
yourself some money by refilling the bottle with tap water a
couple times... well, we'll drink to that, too.
Whenever possible, Dame Wilson escapes to the mountain
trails of Colorado for a little taste of Paradise, which can
also be sampled in the products of her kitchen. She is employed
as the Editor of an international culinary magazine.