The Denver Broncos and Competitor Group, Inc. (CGI) today announced a new event for Broncos fans to combine their love of running with their passion for the orange and blue at the Broncos Back to Football Run, featuring a 5K, 10K, Fans on the Field Stadium Run and Broncos PLAY 60 Fun Run for kids. (Editor’s note: This event used to be called the Fans on the Field 5K/10K.)
The 2013 race is set to take place at Sports Authority Field at Mile High on Saturday, September 7, and will benefit the National Sports Center for the Disabled (NSCD). Fans who previously participated in NSCD’s Fans on the Field event are encouraged to join this new event.
Debuting the weekend following the Broncos home opener against the Baltimore Ravens on Thursday, Sept. 5, the Broncos Back to Football Run invites fans to share in the glory of the gridiron while supporting a healthy and active lifestyle. Participants will have the unprecedented opportunity to finish their race at the 50-yard line at Sports Authority Field at Mile High, the home of their beloved Denver Broncos.
“Denver is a proud football city that also has a vibrant and active running community, making this event a perfect way to kickoff the 2013 season and bring the fans together,” said Dennis Moore, Vice President of Sales and Marketing for the Denver Broncos. “We’re proud to be part of a series of races that also supports the league’s commitment to healthy families and our PLAY 60 initiative to combat childhood obesity.”
A post-race tailgate party with live entertainment and a Bud Light Beer Garden will take place after the race and all participants will receive an official race shirt.
The NFL Back to the Football Run Series features 5K and 10K races in partnership with the NFL and several of its member clubs. More than a dozen clubs are expected to hold races in their respective cities in 2013. A majority of the running events will take place in conjunction with the opening weekend of the NFL season and many will include Fan Fests, autograph opportunities and NFL skill challenges.
“The start of football season in Denver is an exciting time and we invite families and fans of all ages to enjoy a fun day of celebration, while also making the positive choice to get moving and have a healthy lifestyle,” said Jamie Monroe, Event Director for Competitor Group. “We’re thrilled to see the NFL Back to Football Run Series grow and be embraced by more teams around the country as running continues to evolve and reach new participants.”
NSCD is one of the largest outdoor therapeutic recreation agencies in the world. NSCD is based locally in Colorado and serves over 3,000 children and adults with disabilities each year, who are able to participate in year-round adaptive sports and recreational adventures through the organization.
The Broncos Back to Football Run will include a Fans on the Field Stadium Run, which will take participants on a running tour of rarely seen areas of Sports Authority Field at Mile High. This unique run will be a non-timed, non-competitive race option.
“We are excited about our new partnership with the Denver Broncos and Competitor Group,” said Becky Zimmermann, president and CEO of the NSCD. “Together we will make this race a great event for the Denver community for years to come.”
The “Run for NSCD” fundraising campaign is open to all race participants and will earn runners special Bronco football incentives. For more information, visit NFLRunSeries.com/Broncos/Charity.
To register or learn more about the Broncos Back to Football Run, visit NFLRunSeries.com/Broncos.
About the Denver Broncos
Denver Broncos football enters its 54th season in 2013 as the team seeks to return to the pinnacle of success it enjoyed with back-to-back Super Bowl wins in 1997 and ‘98. Playing for the 13th year at their glistening stadium, Sports Authority Field at Mile High, the Broncos will perform before sellout crowds for the 44th consecutive season, the first 31 of which came at Mile High Stadium. The team has sold out 333 consecutive regular-season games and 350 consecutive contests including playoff games. Broncos fans have watched their team amass one of the NFL’s finest records since the club’s first winning season in 1973, enduring just seven losing seasons—tied for the second-fewest in the NFL. This season also marks Pat Bowlen’s 30th as Owner and Chief Executive Officer of the Broncos. During that time, Denver has enjoyed a virtually unmatched level of success in the context of the entire NFL and within the American Football Conference Western Division.
The National Sports Center for the Disabled (NSCD) began in 1970 as a one-time ski lesson for children with amputations for the Children’s Hospital of Denver. Today, the NSCD is one of the largest outdoor therapeutic recreation agencies in the world. Each year NSCD serves 3,000 children and adults with disabilities who partake in the more than 25 sports and recreational programs, from snow skiing and kayaking to playing lacrosse and rock climbing. With specially trained staff and its own adaptive equipment lab, the NSCD teaches a variety of winter and summer sports and activities to individuals with almost any physical, cognitive, emotional, or behavioral diagnosis. For more information about the NSCD visit our website at http://nscd.org or like us on Facebook for updates about our programs and athletes.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.
CGI owns and operates 83 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series and the REI Muddy Buddy Series, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorMediaKit.com.
Category: Regional News