The Shoe Addicts Salute the 2012 Bank of America Chicago Marathon

About Larry Eder

As President of the Running Network, LLC, I oversee all national advertising sales for 34 regional and national specialty running publications in print and on the web, oversee the sales of a national sales force, work with the CFO to insure ad sales are reported properly, reports sales to the publications and oversees ad production staff and web development and editor. Develop ad strategies for national sales and national editorial projects and advertorial projects. In 2011, we currently have 23 print titles, 28 websites, social media sites and twitter channels. Media is changing daily, and our readers tell us more about themselves, and demand more quality content , whether it be video, digital, print, twitter, social media. I am still enjoying the pace and the challenges. As group publisher at Shooting Star Media, Inc., I have started four magazines,(American Track & Field, Athletes Only, Coaching Athletics, Latinos Corriendo),purchased and relaunched five magazines as two ( California Track & Running News, Missouri Runner & Triathlete) and contract publish one publication (Fast Forward). For all 7 publications, the group publisher manages designers, editors and writers for magazines, develops year long plan for all titles, oversees publishing, oversees ad sales with small sales staff. Also works with web team to develop web strategy and new projects.